How To Choose A Shopify Theme? Here’s An Ultimate Guide!

How To Choose A Shopify Theme? Here’s An Ultimate Guide!

How To Choose A Shopify Theme ?? Are you stuck with choosing the right theme for your Shopify store? Well, we are here with the perfect guide on how to pick a Shopify theme that’s perfect for your business. 

As per some reports, Shopify is being used by more than 3.6 million eCommerce site owners. If you are looking to build a site even if you deal with coding and stuff once in a blue moon, then Shopify is for you. You don’t have to know a single line of codes to start your online store on Shopify. But, having a store and a place to store your goods is not enough. Here comes the twist! You need to select a high-converting Shopify theme to be known as a brand in the market. I know what’s running in your mind, ‘How to Choose A Shopify Theme that’s perfect for my site?’ Well, keep reading as you have landed in the right place. In this article, we will answer all your questions about Shopify themes with some examples of what a perfect Shopify theme looks like. 

Talking about the Shopify theme, it is a template that determines how your site will appear to your customers. Themes have various styles and options to design the way your web page looks. 

You can also structure your page and categorize the products listed on the page using themes. There are different premium as well as free theme options on the platform. And the point where almost everyone makes a mistake is that we pick up the theme which looks modern, glossy, and attractive. But, the perfect Shopify themes are not just the ones with the best looks, but they are more focused on the user experience. User experience is the key to driving more sales. And this makes it a must to take into consideration the technical factors of the theme. This will not only improve the user experience but will also impact the functionality of the site. So let’s get started with the key points. 

Consider Your Niche

Shopify Theme

You should understand that most of the themes are made for specific industry types. Hence, make sure that while you pick a Shopify theme, it is designed specifically for your niche. Say, for example, an online store that sells food products won’t use a theme designed for stores that sell electronic accessories. That would look weird, right? This is why we need to make sure that the theme we use must align with the products we are selling. 

An online store that sells electronic gadgets needs a theme with many advanced options and settings. Whereas a store that sells food products doesn’t need that many advanced settings. Hence, taking into consideration the above example make sure that you choose such a theme that best fits the niche you are working in.

List Down Your Top Three Traits

Before starting to search for themes, first, you need to draw a list of must-have features that you need. A huge part of how to choose a Shopify theme is having a crystal clear idea of what functions do you need. Examples of some amazing features and functions are Image Zoom, Size Charts, Marketing pop-us, Sliders, etc. This step is really significant because the precise knowledge about what you need will reduce the cost of hiring developers, again and again, to build these features out. And once you have the list of your needs, the platform will make it easier to find what you are looking for. You can filter your searches according to your needs. Thank me later!  This is one of the deciding factors for how to choose a Shopify theme ??

Decide Your Budget

The prices of Shopify Themes vary widely, starting from free to $200 and sometimes even more. If you are on a tight budget, the Shopify Themes Store, at present offers 21 themes that you can get for free and start your business. Mind you, there is nothing wrong with free themes. But as they say, ‘You get what you pay for’. If you can afford to pay, you should go with premium Shopify themes. Needless to say, premium Shopify Themes offer more functionality than free ones. And these themes will generally cost you in the range of $120 to $180. And investing these extra bucks will give you some amazing features like flexibility, professional-look, and a new kind of interface. 

Decide The Number of Products You Will Sell

Shopfiy Product

While searching for different themes, you will notice that different themes are designed for various catalog sizes. Finding the correct theme that fits best for your catalog size is really significant as it will provide aid in managing and displaying the products to your buyers in an organized manner. 

If your business deals with a few products only, then the features of a theme that is designed for a large catalog are useless for you. Whereas, if you deal in a variety of products that need to be bifurcated, you will need such Shopify themes which are designed for these types of businesses. This will be helpful in creating categories and sub-categories, which will lead to an enhanced user experience.  

Using The Information To Select The Theme

Now that you have significant knowledge of the basics and to-dos before selecting a Shopify theme, you need to apply the knowledge and search for the theme that’s best for you. But, as it is our duty to give you the knowledge which others can’t, here is a list of some of the features your theme must have (will explain in detail ahead)

  • Product Filtering
  • Instagram Feed
  • Search Engine Optimization
  • Related Products
  • Quick Buy
  • Wide Layout
  • Sticky Navigation

These features are the ones that will impress the visitor and will increase the probability of more conversions. Make sure that the theme you choose has these features. 

Browse The Themes Considering The Above Points

You should now take into consideration the above features and search for the themes matching those requirements. You can directly Google the same. Many third-party websites are hosting the Shopify marketplace. But, in our opinion, it will be best to stick to the official platform. The reason we are telling you to search on Shopify is that Shopify Themes are evaluated before submission by the screens which make sure that you get only high-quality themes that work seamlessly. This will also be helpful in getting free updates and rapid tech support in case you are stuck with something. With that being said, let’s move to the next point. 

Selecting The Best Theme

Best Shopify Themes

Now, as you have understood the basics, listed your needs, got to know about the must-have features, and filtered your search, its time to select the best theme that fits your business. Keep in mind that the theme must be eye-catching, smooth, and relevant to your business. You will need to take into consideration the products that you are selling as mentioned in the above points. Your theme should have a clean and well-designed interface that motivates the visitor to shop and checkout. You can see a preview of the themes and also customize some themes so that you can test your creativity. 

And Boom! You are done! It was easy, right? But wait a minute. Now that you have landed on this page, it is our responsibility to make sure that you don’t need to go elsewhere to learn about this topic. We are presenting to you some of the most common features that every website theme should have in order to become the best. Let’s start!

Core Web Vitals

To answer the most obvious question that’s running in your mind, the Core Web Vitals measure the quality of a user’s experience on a webpage. Google introduced new Core Web Vitals metrics because it prefers to send traffic to the web page which provides a better experience to the user. Core Web Vitals measure almost everything from how much time it is taking to load your page, to the time taken to load the main content of the page, etc. If your visitor is engaged and Google identifies that, it will send more traffic to your page. And hence Core Web Vitals are important for your SEO. 

From May 2021, Google has started combining its already existing determinants of search engine rankings with Core Web Vitals. Hence, pages with poor Core Web Vital metrics are experiencing the problem of low rankings on the search engine.  

Outstanding UI

User Interface (UI) is what deals with human interaction with the interface. The designer of UI is responsible for the usability of buttons, location of headers, the ease of finding a personal account, and any other necessary section on the website. 

As the interface is the meditator between the product/site and the visitor, it is of utmost importance to keep it free of hindrances. A perfect interface is free from limitations. It is really fast, hassle-free, simple, and user-friendly. However, finding such an interface is difficult. And that’s why only some websites rank on the top. They design their themes in such a way that their UI is outstanding making them stand out from the rest. 

Professional Support

Now, to give you a clear idea, a professional support service includes a team to assist people who are visiting your page. They should help people with their questions and queries. The reason why professional support is important is that it will create a sense of trust and affinity which is important in any business. The right mix of professional support and services can take your business to next level. Moreover, you should hire people with proper knowledge of everything you deal in. Believe us, this tiny investment of yours will give you huge returns. Because trust and loyalty are priceless! And that’s what we are gaining through this step.

Regular Updates

As your business grows, your system will need to be updated every once in a while. If you are using outdated technology, it will be next to impossible for you to survive in the market. Here are some reasons why you need to update your system regularly.

Enhanced Security

If your system is not updated, it becomes easier for hackers and cybercriminals to hack your system by taking the advantage of the loopholes. Whereas, if your system is updated, it will keep you safe from exploitable holes of your organization. 

Increased Efficiency

Not only security but regular updates will also make your site run seamlessly. Regular updates offer you the luxury of new amazing features which are impressive to the customers. Speed enhancement is a by-product of these updates. I can’t see any reasons to not update your system regularly. 

FAQs Page

Frequently Asked Questions (FAQs) page is a systematic collection of valuable pieces of information that your customers are likely to ask about your product and business. FAQs enhance the user experience and provide quick information to the customer which helps in the customers getting a clear idea about the product or business. They are more likely to make a purchase decision if they got the answers to their questions. 

Moreover, it will reduce time consumption as your support professionals won’t have to answer the same question again and again. There will be a set of FAQs. If the customer’s question is not on the FAQ page, he will now proceed to your professionals. This reduces the effort of both, the customer as  well as your employees making a win-win situation.

Instagram Feed

As we all know, Instagram is exceptionally popular among all social media apps. An Instagram feed is a feed of content, especially the content generated by users. Many popular brands are active on Instagram, as it is a visual platform that helps them to attract more customers and be in trend. This type of activity is what we call low-cost marketing. When you get an Instagram feed to your Shopify store, you will be amazed by the results. 

You can now use user-generated content to evince your social existence, showcase your brand loyalty and endorsement, market your brands by displaying your hashtag campaigns, turn UGC into shoppable content, and even more things. Moreover, your website engagement will also increase resulting in less cart abandonment and more conversions. 

Product Filtering

It is needless to say, the easier it is for the customer to find the desired product, the faster their purchase will be. And this is where Product Filtering acts as a boon. Product Filtering is the shortcut to direct your customers to the relevant areas of your store. It will help them find easily, what they are looking for. And this will definitely improve the user experience. 

Filters allow the customer to shortlist the products based on their parameters and preferences. And here’s the shocking fact, only 16% of the total e-commerce sites provide good product filtering. Here’s the loophole, and you can take advantage. And you know-how!

Quick Buy

It is annoying to be asked repeatedly to type your payment details if we see it from the customer’s perspective. Hence, giving a quick buy option is a great convenience for the customers as they can now make the purchase with almost no effort and much faster. 

So, let me tell you what quick buy is. Quick Buy is a purchasing software plugin that makes it more convenient for repeat payments to be made by the customer in just one click.   

Providing this option will save a lot of customer’s time and effort. And if you can make a customer happy by these little deeds, you can win anything in business.

Related Products

How many of you have experienced that when you are searching for some video on Youtube, you end up watching more than that one video you searched for. This is because the related videos of your search were shown to you and you ended up consuming them. The same works with business. When you recommend the products to your customers based on their activities, they are more likely to buy that product too. Moreover, it will build a sense of compatibility and the customer will feel like home on your site. Showing some related products in the customer feed will increase the average order value, your revenue, Conversion Rate, and needless to say, your profits. It is also a win-win situation for both. 

Sticky Navigation

Sticky Navigation is one of the two forms of Website Navigation, the other is Fixed Navigation. Talking about the former, sticky navigation means that the menu bar will remain visible even if the user has arrived at the bottom of the page. 

This leads to quicker navigation which enhances the user experience. Actually, the main purpose of adding all of the aforementioned features is to enhance the user experience. Talking about sticky navigation, they also remind the user to explore other sections of the site acting as visible reminders. In addition, you can also place your logo on the menu bar and the sticky navigation will also cater visible branding of your business.

With that being said, this was the list of must-have features of a theme. I hope it was informative. And as of now, we are aware of every feature and essential thing that best Shopify Themes have. But, this was all theoretical knowledge. Even though you now have the answer to How to choose a Shopify Theme, you need some practical insights. And, as we are determined to provide you something of real value, we are here to show you some examples of best Shopify Themes. This will help you to relate the facts and knowledge and will also give you an idea of how to apply the same in practicality. So let’s get started. 

Some Premium Shopify Themes

Emoll Shopify Theme

Emoll - Premium Shopify Themes

This theme can be one of the most powerful tools for your Shopify store. Stunning UX, dynamic sections to generate quick responsive and adaptable layouts, and all the necessary theme settings are what make this one appear on our list. This theme has multiple layout styles that can be used to create an idiosyncratic and indefectible experience following your needs and niche. If you choose this Shopify theme, you will enjoy every new update and feature that is introduced by Shopify as this theme is designed as per Shopify’s standards. One more amazing thing about the theme is that you can also edit the content and media within the sections of the theme. In addition, there are some more features of this e-commerce template. Let’s take a look at them.

  • Unique Style
  • Customizable
  • Creative design
  • Responsive eCommerce Template
  • Free Google Fonts

Furthermore, it supports cart and wishlist similar to any shopping platform around the globe. This lets your customer enjoy the AJAX feature. They also offer horizontal and vertical built-in mega menus. You can set up columns and rows and use icons to display the product in the mega menu easily. Needless to say, the theme is fully speed optimized and search engine optimized. This means, your site is more likely to rank higher on the search engines. What else are you looking for? This theme can be the one that fits best as per your needs. Now, let’s take a glance at our next theme on the list. 


Brooklyn Shopify Theme

Out of many themes that Shopify offers, this one is exceptional. Brooklyn theme can be found in the Shopify Themes store and to your surprise, this theme is available for free! Moreover, this theme is designed to suit your modern business and focuses on your brand image. 

The Brooklyn theme facilitates uploading the products easily with several choices of elements to build an attractive page which will increase the chances of conversions. Apparently, this theme is the best option to build a homepage or a product page for your business. So, if you have already loaded your stock on Shopify and looking to start your business, start working on this theme and give your store a fresh and attractive look. By the way, here are 

some more reasons why you should choose this theme.

  • Mobile Friendly
  • Cleary shows what you have to offer and what the customer is looking for
  • Easy drag and drop system
  • Amazing features to build a perfect page
  • Multiple theme styles

These features are enough for anyone to be attracted to the theme. But, the team that developed this theme has much more to offer you. With this theme, you can set your products in the slideshows at the top of the page to show your products as a branding image. In addition, you can also share your business story through a video in the center of the page. And one more stunning feature is that this theme has a slide-out cart that allows the visitor to stay on the page while adding the products to the cart. What more do you expect from a theme that is being offered for free? This theme gives you many premium amenities for free and that’s what made us include it in our list.


Ella Shopify Themes

Ella is an ALL-IN-ONE Shopify theme with numerous layouts and styles. These styles allow you to create various structures to fulfill your needs. This theme also caters a number of Child Themes for various businesses. 

With the help of this theme, you can put your product in the public eye and boost your sales. Here are some of the features of the theme.

  • Eye-Catching Banner
  • Product Blocks
  •  More than 22 Homepage and Skin Layouts
  • More than 9 Shopping Pages
  • Multiple Header and Footers

Moreover, with its stunning UI/UX as well as Mobile Optimized Layout, people who visit the site on smartphones can have a seamless experience. And of course, multiple language support, multiple currencies, automatic recognition of currency through GEO Location, and similar features act as a cherry on the cake. 

As the related products option, this theme also gives the frequently bought together recommendation to the customer. Apparently, the main motto of the developers of this theme is to benefit its users as much as possible. If the above features were not enough, the theme offers numerous custom pages like Contact Us, Brands Layout, About Us, FAQs, 404, etc 

This makes everyone glued to the theme as this theme focuses on the Returns on Investment. All of the features in the theme are designed in such a way that they offer some sort of convenience to the customer. And this only trait increases the engagement, conversion rate, and also rankings of the page. Let’s take a look at the next theme in our list. 


Wookie Shopify Theme

Wokiee is an excellent and one of the best Premium Shopify Themes. It consists of all the required tools and modules to create a flawless, responsive, and Mobile-Friendly website. A huge variety of styles and layouts allows you to create different structures as per your needs. You should use Wokiee if you want to minimize your design cost and avoid expensive web development as all you need is here! You can hold full control over your entire website with your Content Management System that gives you the liberty of changing navigation, site content, images, and so much more. Out of all premium Shopify themes, Wokiee can be the one you are looking for!

Main Features of Wokiee:

  • Gorgeous Skins
  • 8+ Layout Options for Shopping Pages
  • 7+ Layout options for product pages
  • Advanced Megamenu
  • Flexible Banner Section
  • Dynamic Checkout Buttons
  • Various Product Filters
  • Optimized for Dropshipping

And to your surprise, these were only the highlighted features of the theme. There are many more to explore. Such as customizable color schemes, RTL, Slider Revolution, etc. Moreover, their demo is presented in 6 different languages. Mailchimp is their choice. You can get millions of people subscribed to your newsletter and later on, they can be strategically converted into your potential customers. 

And if you think that the installation process of this theme is difficult, let me assure you that they give you an easy one-click install of any predefined structure you choose. No hindrances, no need to read articles for that! Just click and install. This is why we were attracted to this theme and were forced to include it in our list. 


Storego Shopify Theme

If you are in the Electronic Appliance business, you can’t get a better theme than StoreGo. StoreGo is an excellent theme with an instinctive theme control panel including all necessary built-in theme options and tools. Right from Product Page, Category Page, Megamenu Builder, to eCommerce theme settings, compression, it has everything that you need as a business owner. Moreover, the theme not only fits Electronic Appliance’s business and electric goods business but is also suitable for Supermarkets as well as different fashion and accessories stores. 

Here are some of the best features of the theme.

  • Mobile Friendly
  • Multiple  built-in theme tools and options
  • Customizable Homepage
  • Color Editor included
  • Admin Drag and Drop feature

In addition to the above features, the theme has a responsive design that means it works seamlessly on any device. Also, it has the option of advanced refined research where user can filter their searches to easily find the things they are looking for. And one of the most important things to take note of about this theme is that it is SEO Friendly. That means it can also improve your rankings on the Search Engine. What else are you looking for? Go on and install it!


So, this was a detailed explanation of How to Choose A Shopify Theme. I hope that it is now crystal clear to you. Remember that the eCommerce industry is at its peak. You need to adapt to the change if you want to survive in the market. Shopify is a great platform to start your online journey as a businessman. And the significance of picking the perfect theme is something we cannot neglect. Note that, your theme affects your store’s appearance, the user’s experience, aesthetics, and performance. Select a theme that is engaging as Google’s algorithm prefers to push a page on which people are spending more time. If we summarize all the points, they can be listed as follows:

  1. Considering Your Niche
  2. Listing down your top traits
  3. Deciding The Budget
  4. Decide the number of Products you are going to sell
  5. Choose the theme based on the information
  6. Search for the ideal themes that are related to your niche
  7. Select the theme. 

It was an easy process after all. If you keep in mind the important points we shared with you, I can guarantee that success awaits you! Remember to enhance the user experience as much as possible. A Happy Customer will also work as a free marketing tool for your business. The word of mouth is something we cannot ignore and this is what will work in this case, so focus on making your customer happy. And that’s all! 

I hope you liked this article as it was full of knowledge. Consider sharing this article, it’s will cost you nothing! If you have any questions, you can write them down below in the comments section. Also, if you want us to write about a particular topic, comment it down. You will find us more than happy to respect your demands. Thank you for going through the article. Bye! 

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